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Dragoness Tattoo StudiosDragoness' Tattoo Studios

History & technique

Traditional American tattooing — also called old school — is the foundation of the Western tattoo industry. It developed in the late 19th century through sailors' port-city tattoo parlours, popularised by artists like Sailor Jerry (Norman Collins) and Cap Coleman.

The style is defined by bold black outlines, a limited palette of saturated primary colours, and iconic imagery: anchors, swallows, daggers, roses, and pin-up figures. The thick outlines and solid fills are engineered to last — traditional tattoos age better than almost any other style because the ink has nowhere to blur except into more ink.

Traditional tattooing is both a style and a philosophy: honour the craft, keep it simple, make it last.